This course covers all phases of advertising and IMC management including research, creative and media strategy, planning, execution and evaluation. The course focuses on the integration of all promotional elements including sales, sales promotion, direct marketing and public relations.
This is a capstone course for Social Media Marketing and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns and social media policy and best practices to develop strategies to solve digital marketing challenges. Students will function as consultants and work directly with a real-world client.
This business course is the culminating capstone course for the Accounting and Business Administration (all Concentrations) Degrees. The course provides the students with an opportunity to work in teams to complete an international business strategy simulation designed to expose students to the interrelationships of various business disciplines.
This business course surveys the theoretical and practical aspects of human resource management and the legal and regulatory issues affecting human resource planning and management. Topics covered include employee recruiting, selection, and performance management, organizational rewards systems (compensation and benefits), employee safety and well-being, and labor relations.
This course builds upon MTH-1501 (or equivalent statistics course) to develop skills in the use of quantitative tools and techniques used in the analysis and formulation of business management decisions. The course covers hypothesis tests, ANOVA analysis, and Chi-Square analysis in addition to a thorough exploration of regression, modeling, forecasting, and the use of business analytics. Students are exposed to advanced analyses and the communication of analysis in the management context.
This course covers the responsibilities of business organizations to employees, shareholders, customers, and society. Students consider the meaning of global citizenship, business ethics, and individual responsibility within corporations through research and experiential learning, emphasizing issue identification, analysis, and decision-making.
This business course will demonstrate how the management functions of planning, organizing, implementing, leading, controlling, and execution of corrections help achieve those ends. Students will learn how to use SEOT, TOWS, and PEST analysis and other tools to be effective on a national and international level.
This course is designed to familiarize business students with the software applications required for effective participation in today's organizations. Special focus will be paid to the use of spreadsheets in quantitative analysis.
This course is designed to familiarize business students with the software applications required for effective participation in today's organizations. Special focus will be paid to the use of spreadsheets in quantitative analysis.