This business course is the culminating capstone course for the Accounting and Business Administration (all Concentrations) Degrees. The course provides the students with an opportunity to work in teams to complete an international business strategy simulation designed to expose students to the interrelationships of various business disciplines.
This course focuses on the execution of individual and team management concepts, utilizing a blend of management theories and experiential methods. Topics include the allocation of subordinate workload, the design, organization, and implementation of processes, and the adherence to institutional procedures.
This course provides an overview of social media and its application to the business setting. The course will include a hands-on view of current and social media marketing tools and incorporate current topics from this dynamic field. The main focus will be on leveraging social media from a marketing perspective, including listening to customers and building brands on the social web.
This marketing course covers the basics of how to satisfy consumers' wants and needs through what has been described as both an art and a science of marketing. Specifically, this course focuses on how marketers uncover consumers' wants and needs through marketing research and design strategies that best satisfy target markets.
This course builds upon MTH-1501 (or equivalent statistics course) to develop skills in the use of quantitative tools and techniques used in the analysis and formulation of business management decisions. The course covers hypothesis tests, ANOVA analysis, and Chi-Square analysis in addition to a thorough exploration of regression, modeling, forecasting, and the use of business analytics. Students are exposed to advanced analyses and the communication of analysis in the management context.
This business course will demonstrate how the management functions of planning, organizing, implementing, leading, controlling, and execution of corrections help achieve those ends. Students will learn how to use SEOT, TOWS, and PEST analysis and other tools to be effective on a national and international level.