This highly interactive Marketing course focuses on the sales effort at each stage along channels of distribution from producer to ultimate consumer and how to apply the basics of personal selling. The course provides an understanding of the problems and techniques involved in organizing and managing a sales force. Development of a sales plan is highlighted.
Special Topics in Business. This course covers Business topics which vary per semester. Please contact instructor for specific details.
This course builds upon MTH-1501 (or equivalent statistics course) to develop skills in the use of quantitative tools and techniques used in the analysis and formulation of business management decisions. The course covers hypothesis tests, ANOVA analysis, and Chi-Square analysis in addition to a thorough exploration of regression, modeling, forecasting, and the use of business analytics. Students are exposed to advanced analyses and the communication of analysis in the management context.