This course covers all phases of advertising and IMC management including research, creative and media strategy, planning, execution and evaluation. The course focuses on the integration of all promotional elements including sales, sales promotion, direct marketing and public relations.
This highly interactive Marketing course focuses on the sales effort at each stage along channels of distribution from producer to ultimate consumer and how to apply the basics of personal selling. The course provides an understanding of the problems and techniques involved in organizing and managing a sales force. Development of a sales plan is highlighted.
This Business course will examine areas of law affecting business. The legal forms of businesses; contract law; the law of sales; personal, real, and intellectual property law; and the law of negotiable instruments will comprise the principle focus of the course. International treaties and laws affecting those areas of law will also be explored throughout the course.
This course examines how firms develop and implement sustainability. It introduces sustainable business as a concept and practice while providing a foundation for students. Topics include environmental reporting, the triple bottom line, developing a culture of sustainability, efficient supply-chain management, systems thinking. Case studies will focus on the need for improved business practices in energy generation, water use, and agriculture processes. As a capstone project, students will address a real-life issue related to sustainability, using a cross-national approach in discussing potential regulatory solutions.
This course is designed to provide students with hands-on experience in applying free-enterprise concepts and entrepreneurial skills and practices in today's business environment. Students will apply knowledge gained from their various academic and professional disciplines, as well as communication and project management skills, in developing and implementing educational projects using sources in the Centenary, local, and international communities. Open to students of all majors.
This marketing course covers the basics of how to satisfy consumers' wants and needs through what has been described as both an art and a science of marketing. Specifically, this course focuses on how marketers uncover consumers' wants and needs through marketing research and design strategies that best satisfy target markets.
This course is designed to familiarize business students with the software applications required for effective participation in today's organizations. Special focus will be paid to the use of spreadsheets in quantitative analysis.
This course provides students with the opportunity to discover the role of business in society and to explore career opportunities in business. The different business disciplines and their relationships are analyzed. Students learn team building and communication and apply that learning as they work in teams to create, implement and assess projects.
This course provides students with the opportunity to discover the role of business in society and to explore career opportunities in business. The different business disciplines and their relationships are analyzed. Students learn team building and communication and apply that learning as they work in teams to create, implement and assess projects.
This course provides students with the opportunity to discover the role of business in society and to explore career opportunities in business. The different business disciplines and their relationships are analyzed. Students learn team building and communication and apply that learning as they work in teams to create, implement and assess projects.