This business course explores the study of organizational culture and the affect of that culture upon an organizations performance. Concepts of management, leadership, motivation, and ethics will be examined. Learning how to evaluate the effectiveness of an organization's culture through its policies, practices and productivity is prominent throughout the course.
This course analyzes the role of investments in the financial environment with regard to the establishment of financial goals and plans. Beginning with the establishment of personal financial goals, various implementation strategies are examined in the light of investment, tax strategies, and risk management.
This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include Search Engine Optimization, web-based advertising, and mobile ads. Using current tools, this course will include the design, implementation, and analysis of a digital ad campaign.
This course examines how firms develop and implement sustainability. It introduces sustainable business as a concept and practice while providing a foundation for students. Topics include environmental reporting, the triple bottom line, developing a culture of sustainability, efficient supply-chain management, systems thinking. Case studies will focus on the need for improved business practices in energy generation, water use, and agriculture processes. As a capstone project, students will address a real-life issue related to sustainability, using a cross-national approach in discussing potential regulatory solutions.
This course provides an overview of social media and its application to the business setting. The course will include a hands-on view of current and social media marketing tools and incorporate current topics from this dynamic field. The main focus will be on leveraging social media from a marketing perspective, including listening to customers and building brands on the social web.
This business course will demonstrate how the management functions of planning, organizing, implementing, leading, controlling, and execution of corrections help achieve those ends. Students will learn how to use SEOT, TOWS, and PEST analysis and other tools to be effective on a national and international level.
This course is designed to familiarize business students with the software applications required for effective participation in today's organizations. Special focus will be paid to the use of spreadsheets in quantitative analysis.