Course information

Fashion Buying provides an in-depth study of buying practices and realistically explores and identifies problems facing the contemporary fashion buyer. Students are presented with step-by-step instructions for identifying potential customers, and the merchandise that will satisfy their needs and wants, identifying criteria for selecting vendors, preparing for market visits, negotiating with vendors, making purchases in foreign markets, and coordinating promotional activities. We will explore important trends in retailing today that have an impact on today's buyer: global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media.