Course information

This course will help current and future organizational leaders understand and develop the skills required for effective communication with their various constituencies within the and outside of their organization. Participants will be able to develop effective communication plans and protocols. Various communication modalities will be analyzed including written, oral and electronic. Audience concerns and identification will be emphasized. The effective use of web based communication, newsletters and emergency notification protocols will be discussed. Students will gain practical experience as they develop communication plans and samples for organizations that are shared and critiqued by the class.